2021 China Sustainable Consumption Report
This year, this report will focus on the trend of low carbon consumption in the context of the "dual carbon" target, trying to explore the new face of sustainable consumption in the global wave of climate change. With the SICAS consumer behavior model, we hope to depict the multi-dimensional interaction trajectories and behavior patterns of consumers with brands, products and channels in the fragmented mobile Internet environment. We will explore the key challenges and core drivers of consumer participation in low-carbon consumption. The report will show the potential development path and value of low-carbon consumption. Ultimately, the report will provide insights and recommendations for enterprises and organizations to respond to the "dual carbon" policy, establish sustainable development strategies, continuously promote their own green transformation and that of the value chain, and drive more consumers to participate in low-carbon consumption.
