Social Behavior Change Communication Operations Manual (2022 First Edition)
Social Behavior Change Communication (SBCC) is an operational tool that promotes a trend change in social norms (social norms) by influencing the social behavior of individuals with the goal of achieving a change in overall behavior at the social level. SBCC is an operational tool to promote the trend change of social norms (social norms) by influencing individual behavior and achieving the overall behavior change at the social level. It has been widely used internationally and has many successful cases. This time, BusinessWay has developed the SBCC concept based on our work experience and localized it to be more suitable for the local environment in China.
The highlights of the Social Behavior Change Communication Operations Manual (2022 First Edition) are:
1) Combination of localization and hands-on experience
2) "Six-step approach" practicality
3) Wide range of application scenarios
4）Provides rich models for monitoring and evaluation, indicator design and other step-by-step applications
Suggested users:
Officials of relevant government departments and association organizations, policy makers, and project managers, etc.
CSR managers, project managers of public interest project organizations, etc.
Consultants, advisors, etc.
